Before you start thinking I might just be cooler than I am, the title isn't a nod to Jay-Z.
Let's just say, I'm of an age and demographic that still believes Weezer is culturally relevant, so there you go.
I realized that I often make comments that seem very "anti-sales." I don't respond to direct messages on LinkedIn from frontline sales people, I don't answer my phone when an unknown number comes across, and my junk mail filter has been finely tuned to spot a cold call a mile away. All of this is admittedly designed to keep me from having to waste time and effort responding to yet another pitch for a product I'm just not looking for at the moment.
I'm not anti-sales though, just lazy. As a matter of fact, salesmanship has been a big part of my entire life. I grew up with a parent who worked in sales, and I myself started my own working life as a door to door salesman before I was in Jr High.
When I was a kid, comics would have some of the best sham advertising you could find. Sea Monkeys, X-Ray Specs, Nunchucks, you name it. If it wasn't expressly illegal, you could buy it via mail-order from an ad in a comic book. I wanted a LOT of what was being sold in those pages. However, I didn't have a lot of disposable income laying around either. So I turned (literally) to the other type of ads in comics, which was the Christmas Cards Sales.
Remember to ask for Peggy
With no type of screening or experience, I was able to sign up to become a bona-fide representative of the Olympic Sales Club. It was easy, send in your info, get sent a catalog of products. From there, it was up to me how to hustle enough sales to earn the "prizes" that were associated with how many items were sold. Since we lived in a relatively safe suburban setting, with lots of friendly neighbors, I walked my pudgy little butt to every door within a 5 mile radius (and then some) and learned the art of the sale.
I devoted months at a time to this occupation. I developed a system for tracking the houses I'd been to (who bought, who said no, and who wasn't home when I rang). I beat a path around the neighborhoods and developed my territory. I created repeat customers who I could count on year over year, and I knew where the scary dogs that liked to chase kids lived, and cut a large swath around them.
At the end of each season, I deliberated about what I would choose as my hard earned reward. Sometimes I went into the year with a goal in mind, sometimes not. Most times I would choose one or two items, and then "cash out" for the rest ($1 per item sold, cash - woohoo!)
I stayed a "salesman" for several years. Finally giving up only when it started becoming apparent that I was not being fairly compensated for all the hard work I was doing. In other words, I was the the one being hustled by OSC, and when I figured that out, I looked for better ways to make money.
"I'm counting to one hundred today, so I'm gonna need those numbers on my desk asap!"
The lessons I learned in those years about how to open a dialogue, get people to give up a few minutes of their time, how to find their need and then offer a solution that could fill it, were all important skills that I will use for the rest of my life. Honing those skills made the difference later between constantly working too hard to get my points across or working smarter to achieve my goals.
The world has changed a lot since then, obviously. I don't know if Olympic Sales Club even exists anymore, but I do know that if they do, they surely have changed their operating model by now. Heck, even Girl Scouts rarely go Door to Door to sell cookies, but instead send out emails with a clickable link for placing your order. We, as consumers, have become accustomed to looking for the things we need or want, and no longer rely on someone knocking on our door to introduce us to that missing product we can't live without. (Take the hint Vivint!)
I wouldn't have gained the skills I did if this was the case way back when, but as a Lazy CISO, I have to admit, I prefer it this way. I already invest a great deal of time and effort into knowing my security program, understanding its strengths and weaknesses. On top of that, I have frameworks, audits, and assessments that continually pinpoint and highlight the areas where I need to focus and make improvements. I know what gaps need to be covered, and I have a fair idea of what is available in the market to address those gaps. The likelihood that a cold call is going to provide me with a life changing solution I have never dreamt about is pretty low, and honestly that notion can be downright insulting.
"Phishing emails and Ransomware are the top threats out there? I had NO IDEA!"
But what about emerging technology, or up and coming game changers looking to topple the current market in any given area? Yes, it is good to understand these factors, and I certainly am not going to stay as up to date on every new player as I may want. So, I understand the need to keep my ears, and mind, open to new introductions. I just don't have the energy to devote to the constant influx of those introductions.
The lazy solution I've found is to partner with someone who makes it their job to stay up to date, and leverage them when I need to do so. By having someone I can trust to go to with questions, learn about the ever changing field of security offerings, and who knows my program's needs as well as I do, I don't have to be the one opening the front door when some shiny faced kid in a suit rings the front door bell.
A trusted partner is your Tom Hagen, your consigliere.
Having this key resource is a great way to keep your mind focused on the task at hand, while also staying up to date and informed. A true partnership in this way goes way beyond the Value Added Reseller relationship and is like adding headcount to your team. Once you have this partnership established (or partnerships - as Tom found out, sometimes you need a separate war-time consigliere) you start to develop a rhythm that helps keep you above the crest, rather than floundering in the wake, gasping for air.
Of course, you'll still get the cold calls and people wanting to introduce their product or services. Those sales teams still have to work to get their numbers. Respect their effort, while also respecting your own time.
That's one thing I'm working to do more, respecting the hustle. Acknowledging, when I'm able, the time they took to reach out, but politely declining to further the conversation if I know it's not going to lead anywhere. If there is something they have to offer that is on my radar, then I bring in my partners pretty quick to help manage the conversation. And, later, if I need to reach back, I make sure to communicate my needs and expectations early on so there's very little misunderstanding (hopefully).
Letting your trusted advisor do their job makes it so much easier to sit back and focus on what's important in your program. And that's something you really can't knock.